Anne & Elsy

Problem statement background

Food and beach are inseparable in New Zealand culture, because since going is costless and it offers great views and a relaxing atmosphere, therefore people love spending time there. Most of them go to the beach to picnic and barbecue with their chilly bins, which commonly carry drinks and food. However, tables and chairs are a limited product among the beach site; therefore people tend to bring their own seating equipment, such as beach chairs and blankets.

Problem statement

One of the main problems while having food on the beach is organizing all the items to avoid them from falling and getting covered of sand, also it’s inconvenient to move with all the food around, and uncomfortable to sit while you have to hold plates and drinks, especially when you sit on a beach chair.

A possible solution is to improve from the existing products, to a new one, which is light, portable and foldable. And enhance comfort and functionality. So it would have some device which will be able to hold plates and drinks; by other hand it could be used in combination with other products.

We are uploading our boards with somw information included in the essay, we'll be posting the problem statement later :)

Stage 1:

Ladscape research:

-          Movie films (Lord of the Rings, Narnia)

-          Glaciers, fiords, mountains, rolling hillsides, subtropical forest, volcanic plateau, sandy beaches

-          Dark, yellow and white san beaches

-          Farmlands (sheeps)

-          Glaciers (Franz Josef and Fox)

-          Mitre Peak / Milford Sound

-          Brian C. Strong (NZ painter, only landscape)

-          Shane Cotton (Maori iconography and culture, such as shrumen heads, tamoke and native birds (tui)

-          Great colors mix

-          Texture

http://www.tourism.net.nz/new-zealand/about-new-zealand/geography.html

http://www.briancstrong.co.nz

Social interaction:

-          BBQ

-          drinking beer

-          going to the beach

-          just talking

-          fishing, surfing, kayaking

-          friendly people

http://www.tourism.net.nz/new-zealand/about-new-zealand/people.html

Sports:

-          Kiwi people pay a lot of attention to outdoor sports, mostly to surf. They are great at snowboarding also, and spend a big part of their time at the beaches, due to the huge variety they have

-          Fishing is also a preferred sport

-          They like activities that provide them confidence with family and/or friends, such as interaction with nature

Nature:

-          beach / jandle

-          lots of green

-          blue sky / orange sunrise

-          Roturoa (volcanic area)

-          kiwi bird

-          exotic flowers and trees not seen in any other parts of the world

Lifestyle:

-          relaxing

-          don’t like to work

-          go to the beach whenever they can

-          spend money on fancy cars

-          spa pools

-          like to travel

-          recycle culture

-          DIY

Based on the brainstorm already done, we chose four topics which we considered were the most relevant and the ones that identify the most the New Zealand culture

Landscapes, outdoors sports, Maori culture and nature (flora and fauna) are the topics we will make research of, 'till now both of us prefer landscapes, but we need to investigate to check if it provides the required information material

New zealand

We started our project by making a brainstorm about the general NZ culture, what we think is important for them, what they do in their free time, their past, their traditions, etc

We think it's useful to know the more we can about them because that way we'll get to know their needs and develop a succcesful product

By other hand, none of us is New Zealand born, so it's kinda hard to understand or to know some of the tipical things from the country, but still we'll do our best to move forward with this project! :)

P3070022

Mood 1副本

first come to mind when thinking about the NZ culture--------------->haka/sheeps/fish'n'chips/all blacks/marae/moko/hokey pokey ice-cream/manuka honey/beach culture/BBQ/jandals/drinking beers/DIY/hot spa...............